Upsell vs. Cross-Sell

Upsell vs. Cross-Sell: Differences, Similarities, and the Best Approach for Your Business

According to recent studies, getting and retaining customers remains one of the top marketing goals for small and medium-sized businesses. Unfortunately, this focus on driving the development of new customers is causing the majority of companies to miss the opportunities for increased sales that lie within their existing customer base. This is indeed a tragic business trend, as missing such opportunities is roughly equivalent to […]