Jumping into the ever-expanding e-commerce space has become one of today’s most popular entrepreneurial pursuits. While the online retail industry had its coming of age in the early 2000s, recent developments in technology and supply chain accessibility have made it easier than ever to start a successful e-commerce business from scratch. Due to this fact, it can sometimes feel as if everyone you know is starting their own successful e-commerce side-hustle on platforms like Amazon.
But what about those of us that aren’t interested in selling on Amazon? After all, with over a million individual sellers vying for the same customers, trying to develop strong sales on Amazon can feel like an overwhelming task. Thankfully, there are several other e-commerce platforms out there that are quickly growing. Specifically, Walmart now appears poised to give Amazon a run for its money when it comes to providing a platform for successful e-commerce business owners.
So, how does one get started selling on Walmart’s online marketplace? Well for starters, unlike Amazon selling on Walmart is totally free and pretty straightforward. We invite you to join us as we walk you through the basics of creating a high sales volume and profit-generating Walmart storefront.
Register Your Business with Walmart Marketplace
To get started on this exciting e-commerce journey, you’ll have to apply to become a registered Walmart marketplace seller through the company’s online application. Luckily, this is a quick process that only takes about 20 minutes.
With this being said, Walmart is known to be selective when it comes to accepting new sellers, so don’t be afraid to take your time and double (or triple) check your application. Once you have everything ready, it’s time to submit your application! Be prepared to wait about three weeks to hear back from Walmart. Once you’re accepted as a new seller, it’s time to create your Partner Profile.
Complete Your Storefront’s Partner Profile
Similar to your initial Walmart application, it is important to spend some extra time on the Partner Profile section, as this involves all of the information that will describe your e-commerce offerings to potential Walmart customers. The Partner Profile is made up of a couple of key sections, including:
- Company Information: This area includes basic information like the name of your company, a business description of a couple thousand words, and a professional-looking company logo.
- Customer Service Offerings: Walmart requires that new sellers provide an email address and phone number where customers can reach your business should any issues occur. Additionally, you’ll have the opportunity to provide a customer service policy for your business, which can help clear up any customer confusion that may arise surrounding refunds, returns, or exchanges.
- Shipping Options: If you’ve sold products through Amazon before, this section will likely seem familiar. In it, your company will outline its various shipping methods, what regions products can be sent to, and the prices associated with shipping.
Upload and Configure Your Product Listings
Once all of your company’s background information has been added to the Partner Profile, it’s time to add your products to Walmart’s website so customers can purchase them. There are numerous different methods for uploading products, including advanced API integration, bulk upload options, and partnering with a solution provider (who handles this step for you).
For those who want the most control over this process, there is an option to upload single products, one-at-a-time, but we don’t suggest this for those who intend on selling dozens of items. When creating new product listings, there are a number of key attributes to mention, including product name, type, ID number (if applicable), brand name, manufacturer information, product descriptions, and much, much more.
As you can see, crafting the perfect product description requires the inclusion of many different pieces of information. We don’t have time to cover making the complete product listing here, but there are many great resources online if you’d like to learn more about this aspect of e-commerce success.
Preview Your Storefront and Make Some Test Orders
This is the last (and arguably most important) step towards launching your very own Walmart e-commerce storefront. Some readers may want to skip this step, especially considering all the work that has gone into the process up to this point. However, we strongly suggest previewing your storefront from the perspective of a potential customer, as this is a great way to iron out the wrinkles in your product descriptions and Partner Profile information.
Furthermore, placing a couple of test orders for various products will help to ensure that the information included for your shipping and checkout processes is sufficient. More importantly, it will help you to determine whether or not your order management is set up correctly. This is key, as incorrectly configured order management workflows can make order shipping, cancellation, and refunds a pain for buyers and sellers alike.
Wait for the Sales to Roll In!
At this point, it’s time to say “congratulations!” You’ve done all of the hard work and have successfully created your very own Walmart-based e-commerce storefront. From here, it’s all about developing and maintaining positive relationships with customers. Strive to provide a positive e-commerce shopping experience for each of your buyers and encourage them to leave positive reviews of your products and storefront alike.
It’s important to note that even though your Walmart storefront is now up and running, the hard work is far from over. On the contrary, now your focus should be on growing your sales numbers and developing a steady stream of profits.
We would like to thank you for reading our guide, and wish you the best of luck on your e-commerce journey, both on Walmart and beyond!