In this day and age, if you don’t have an online presence as a business (regardless of your size) then you’re at an incredible disadvantage in regard to your sales. Not only do consumers routinely shop online, but they regularly engage with their favorite business via their Internet platforms. Thus, if you want to raise your sales and expand your business, technology is the best way to do it. Here are the top 5 ways to sell more online with technology.
Social Media Channels
Social media is one of the top ways to grow your business. Even if you’re not personally into social media sites like Facebook, Instagram, Twitter or YouTube, don’t overlook them as a way to grow your business. Why? Because they matter to the average consumers, especially Millennials. Consumers put more stock in businesses that have a solid online presence. For example, if they want to go to a restaurant, they’re much more impressed with a restaurant that has a curated Instagram page and website than one that looks like it might not exist because it doesn’t. The business with social media accounts will attract more customers because it seems more accessible in real life even when people are just looking at it online.
Modern POS Systems
Modern POS (point of sale) systems are the way of the future. This is one way that technology is taking over processes that humans used to do manually and it is integral to improving online retail sales. These systems manage, track, and automate inventory orders and eliminate stock issues. If stock is selling out, a modern POS system automatically orders more. Thus, you’ll never lose sale opportunities because of this modern POS system. It’s the perfect way to streamline a process for which you’d previously have needed an employee.
Just because you’re online doesn’t mean you can skip out on the customer service. In fact, if anything, this means you need to improve it. Around 80 percent of customers won’t give their business to an e-commerce company if they have a bad customer service experience. If you want the sales, you need to be incredibly attentive to your consumers’ needs. If you’re looking for more ways to improve your customer service options, think about these.
- Offer more contact options. Don’t just have a phone number or just have an email. Have email, chat, text message, phone, social media direct messaging, and any other options that you can. The more ways that your customers can contact you the better. Why is this better? Some customers can’t spend hours on a customer service call, but they can send an email. Having options makes you appear more accessible to all.
- Follow-up immediately. If customers have to wait 4 business days for a reply, they’re already frustrated. If they hear from you in a couple hours, they’re going to be impressed and continue to give you business. It’s that simple.
- Streamline your checkout process. Consumers often abandon carts because they can’t commit for a variety of reasons. Don’t make those reasons a website that’s hard to use or fees that get tacked on at the last minute. Your process and communication should be clear and concise.
- Have product reviews. One in three consumers leaves reviews on products and even more use them to make decisions. Make reviews accessible for your products and watch your sales go up. These matter in the decision-making process.
CRM stands for customer relationship management. If you’re looking to connect with more customers, this could be a great solution. One of the reasons that some businesses are hesitating to go entirely online is because they’re worried about the facetime that they’re losing with their consumers. That’s absolutely a valid concern. However, there’s a variety of uses for a CRM program that can help you stay ahead of any customer needs and help you build relationships over the internet. For example, it can send emails on your behalf. It will remind you of clients’ birthdays and keep important records. CRM also has the ability to identify good and bad leads on behalf of salespeople.
What’s important to remember when utilizing a CRM program is that you and your employees will need to get used to it. There are customized models out there for CRM, but it isn’t always the best practice for you to select one before you know how you like it. While you get used to it and you get your employees on board, select a cheaper option so you can acclimate. After you decide you like it and want to move forward, then you’ll be ready for something more tailored to you.
Why do CRM programs work? Because they combine tools, strategies, and processes that help business better organize and access customer data. Customers like to feel as if businesses still care even if they’re somewhere far around the world. You can continue to wow consumers over the Internet and rake in the sales in the meantime.
Email marketing is another awesome way to sell more online. Automating emails means that you can reach your audience repeatedly without missing a beat. Want to create a newsletter that you send out weekly or monthly? Done. Want to turn potential clients into actual clients or clients into returning clients? Done. Investing in software that allows you to automate emails might seem steep but the return on this investment can be as high as 4,300 percent. Pretty good for something so passive.
Overall, practical and automated technologies can help your business boom. While these means of serving consumers weren’t possible 10 years ago, utilizing these five steps will instantly allow you to sell more online. Taking the steps to implement additional social media content and engagement, a modern POS system, better customer service, a CRM program, and automated emails are key ways that you can prompt your business to boom. Selling more online with tech will come down to who stands out among the e-commerce business and these types of tips are quickly becoming a formula for success.